visual language system

Visual Collage
(Initial Activity Idea: Rocking Out)


Rough Visual Alphabet Ideas


More roughs and explorations of alternate ideas


Developing the message that the visual language system is going to communicate.
The concept is "Every member of the band thinks he is the center of attention."
Also experimenting with how I might do the final project.


Revised Visual Alphabet


Score Block-Ins

Final Mockup Idea

More Layout Ideas


Final Design

nursery rhyme visual storytelling

Initial hand-drawn roughs



First digital roughs


One-page sequential version


Accordion book


Rough Poster Concepts


Poster (First Draft, 11"x17")


Poster (Final Draft, 13x19)

cereplast bioplastic symbol

The Design Brief


Initial Rough Sketches



Rough Sketches after first in-class critique



The digitized version of those roughs



Additional rough sketches; exploring ideas inspired by others' work to see how it can inform my own designs.



Bioplastic Visual Collage


A second take on the digitized roughs
The general consensus is that it feels too much like the old Pepsi logo.



More sketches to further refine the concept



Yet more sketches



The Final Design


Image submitted for the contest


Screenshot of my contest submission

cat advertisements

Rough sketches



Final Advertisements



Additional Notes


"Veterinary Dept." logo designed by Richard Stanley for the Ramsey County (St. Paul, MN) Humane Society. Ripped whole-cloth from http://somuchpileup.blogspot.com/2008/09/animal-logos.html, and then crudely Livetraced in Illustrator. This usage was not expressly approved by the designer. As the purpose of the assignment was to create the ad, not a company logo, I used Mr. Stanley's work simply as something to fill the space without having to do a complete logo design myself. At no point to I wish to imply that I designed the logo.

bad design

design study



The album cover for Sgt. Pepper's Lonely Hearts Club Band is a masterpiece of design. The cover manages to capture a measure of whimsy in the vibrant colored suits that the band is wearing and the living floral typography, juxtaposed with layers of social and political significance in the array of figures (Bob Dylan, Marilyn Monroe, Aldous Huxley, Karl Marx, Oscar Wild, and Carl Jung, among others). The dozens of symbols are arranged in to a pleasing balance, creating an aesthetic attractive before even considering the symbolism; it just looks great, even as it invites the viewer to investigate it further. Such an execution is not just aesthetically pleasing, but perfectly matches the music of the album, similarly whimsical with layers of significance the deeper one digs. Thus, it’s not only visually effective, but conceptually effective as well.